Here you'll find answers to common questions our clients ask. Start by selecting one of the links below. If you don’t see what you need – call or contact us online.
- What type of products and services do you provide?
- How do I go about getting an estimate from you?
- What is cross channel marketing?
- What type of return can I expect from personalized or variable data marketing materials?
- What file format should I use when submitting my electronic document for printing?
- Tips on file format setups
- What do I need to provide for variable data projects?
- How is OCR scanning different from an image scan?
- Do you offer secure destruction of my documents after they are scanned?
- Tips on how to save your design files
- At what resolution should I save my photos and graphics?
- What is coated paper stock?
- What is a proof and why is it important that I look at it?
- What is the Pantone Matching System?
- Why do the printed colors look different from the colors on my screen?
- Is white considered a printing color?
- Once I submit the documents, how long will it take to finish my job?
- What are the comparative advantages of producing my job on your duplicating devices versus producing them on your presses?
Good question! We are a full service shop and offer a wide range of products and services. To see a full listing and description of what we can offer you, go to the Services menu on our website.
We suggest you use one of our online estimate request forms, accessible around the clock. If you have specific questions, the best way to ensure that we get all the information necessary to do an accurate quote is to give us a call and talk with one of our customer service representatives.
What is cross channel marketing?
Cross channel, or multichannel, marketing utilizes several marketing channels to reach a target audience. Channels include signage, a web site, or direct personal communications by letter, email or text message. Using consistent messaging across several channels allows prospective consumers to receive communications in the manner they prefer, which helps marketing departments allocate resources to the channels that receive the best response.
What type of return can I expect from personalized or variable data marketing materials?
Studies consistently show that personalized marketing receives a far greater response than static pieces.
On average, the response rate of a static direct mail campaign is around 2%. A targeted, personalized campaign that utilizes variable data technology can increase that response rate by up to 30%.
While the cost per piece of variable imaging direct mail is higher, your cost per response is much lower, increasing your return on investment.
What file format should I use when submitting my electronic document for printing?
PDF (Portable Document Format) is the most common and preferred file format for submitting digital documents. With the installation of a PDF print driver on your computer, virtually any program can generate a PDF file suitable for printing (look for "Press Quality" when choosing your printing settings. Both commercial and free PDF print drivers are available online for download from different sources.
Tips on file format setups
Many layout programs include collecting or packaging functions that will automatically collect your document, fonts, and all art, including a report. When possible, it is recommended to use these functions because without any or all of these elements we will be unable to print your file.
• Enclose all screen fonts and printer fonts
• Include all placed images
• Make sure your files are set with proper bleed, trim and safety areas.
BLEED: All art trimming off the edge MUST be pulled out 1/8” beyond the trim line.
TRIM: This is the guideline where the card will be cut.
SAFETY: All art and text within this safety area will assure that nothing will be trimmed off during the cutting process. A 1/4” guide in from the trim is adequate for most projects.
What do I need to provide for variable data projects?
XLS (native Microsoft Excel documents) are acceptable as well as CSV files, which are data files that have commas separating each field, and returns separating each line of data. To save time and hassle, make sure your data is properly formatted with each piece of data in separate fields.
Complex projects may require other files, like image files or additional data files. If you are unsure of what may be required for a particular variable project, give us a call for a free consultation.
How is OCR scanning different from an image scan?
Full Text OCR Scanning Service: Optical Character Recognition (OCR) is an advanced document imaging technology that converts PDFs and digital images into editable and searchable data. OCR scanning enables full-text searches of phrases or words and indicates their location within a document, for fast and easy retrieval.
Do you offer secure destruction of my documents after they are scanned?
Absolutely! We are committed to providing safe and reliable means for disposal of our clients’ sensitive documents, so we employ an affiliate that provides a certificate of destruction, whereby total elimination is ensured.
Tips on how to save your design files
Saving a press quality PDF with .125" bleeds will usually produce the best output.
At what resolution should I save my photos and graphics?
Resolution should be set to 300 dpi.
Pictures and graphics pulled from the internet are often low resolution, typically 72 dpi or 96 dpi. Avoid these graphics, as they will appear pixelated and blocky when printed.
Also note that you should save all photos in CMYK mode, not RGB mode when possible. Images saved in RGB mode may not print properly. If you are unable to save your image in CYMK mode, please let us know.
What is coated paper stock?
Coated paper stock is a premium, high-quality paper that has been given a smooth finish designed specifically for documents that require sharp details and vivid colors. We provide glossy and smooth (or "dull") finish stocks. Uncoated paper, by contrast, is relatively inexpensive but porous, and is best suited to the printing of black and white or non-photographic documents.
What is a proof and why is it important that I look at it?
In printing terms, a proof is a one-off copy of your document after all modifications and printing setup processes have been completed. It is your last and best opportunity to make sure that the print job comes out the way you want. By carefully inspecting the proof, you can help us assure an accurate, flawless delivery of your print job on the first run.
What is the Pantone Matching System?
The Pantone Matching System (PMS) is a color reproduction standard in which colors all across the spectrum are each identified by a unique, independent number. The use of PMS allows us to precisely match colors and maintain color consistency throughout the printing process.
Why do the printed colors look different from the colors on my screen?
In short, printers and monitors produce colors in different ways.
Monitors use the RGB (red, green, blue) color model, which usually supports a wider spectrum of colors. Printers use the CMYK (cyan, magenta, yellow, black) color model, which can reproduce most—but not all—of the colors in the RGB color model. Depending on the equipment used, CMYK generally matches 85–90% of the colors in the RGB model.
When a color is selected from the RGB model that is out of the range of the CMYK model, the application chooses what it thinks is the closest color that will match. Programs like Adobe Photoshop will allow you to choose which color will be replaced. Others may not.
Is white considered a printing color?
No. Because white is the default color of paper, it is simply recognized as the absence of any ink.
Once I submit the documents, how long will it take to finish my job?
Simple jobs are often completed within three business days. Some jobs, however, may take several days to complete depending on their complexity and size. We always strive to provide an accurate estimate of the turnaround time for each job we do. And we’ll always work with you to find ways to complete your project when you need it.
What are the comparative advantages of producing my job on your duplicating devices versus producing them on your presses?
The advantages of our duplicating devices are best realized on runs of 1000 or less requiring black printing and where a fast turnaround is needed. If the piece included photos or halftone screens the copy quality would be lower than that achieved by the printing process. On longer runs or where multiple colors are desired, as well as when screens or halftones require higher quality, offset printing would be the best alternative. The only disadvantage of the printing process would be the longer production time requirements.